Does the Domain Extension Affect Search Engine Rankings?
Domain Extensions are used in domains or URLs to signify the type of website. The most common extension, .com, denotes the word commercial and is used the most worldwide. The .net extension is short for network while .org, means organization (used mainly by nonprofits). The .biz extension represents small business URLs while the .info extension is used for resource sites. The.mobi extension is used for sites on mobile devices, and .us, which is the country code for the U.S., has the most available domain names on inventory.
Does Domain Extension Affect Ranking?
Contrary to popular belief, domain extensions do not affect a website’s ranking for purposes of SEO. The one exception to this rule are extensions that include country codes when they are used in other countries. For example, if your domain includes .us, that extension will not rank so well in countries outside the United States., which could possibly be the reason there are an excess number of .us domains available.
If you are choosing a domain extension then, do so for reasons besides SEO. Instead, you want to focus on inserting your primary keyword in the domain name.